It´s amazing how you really learn things when you have to use them. This week we had the challenge to translate our data and to transform our information into “personas”, we did our card sorting and had to analyze it and searched for our persounas cycles. It is NOT an easy task, but once you understand what you’re doing everything gets clearer. We’re every day getting nearer to something more concrete and touchable, we are finally getting somewhere!! (although quite wide yet…) On the other hand it is always awesome to realize that what you’re learning is, as a matter of fact, what is being used by innovators and entrepreneurs worldwide. That is what happened just yesterday in the conference we attended as a class where a Virginia Tech professor talked about costumer discovery.