When I was researching for know our benchmark, a business caught my attention, because it is a really interesting idea… FOOD TRUCKS. Basically it is a mobile kitchen that transport and sells food, not only fry but also “real food”.
Some trucks are simple, others are very creative and even there are some amazingly cute. It depends on the kind of food.
Food trucks is a popular phenomenon which has caught on several countries, but Chile isn’t one of them… why? Obstacles imposed by the laws and regulations.
However, as our opportunity is to facilitate the access to healthy and tasty food in a fast way, it is worth considering this business as a great referent.