Make the Effort!

Archetipes or Personas

Leave a comment

It´s amazing how you really learn things when you have to use them. This week we had the challenge to translate our data and to transform our information into “personas”, we did our card sorting and had to analyze it and searched for our persounas cycles. It is NOT an easy task, but once you understand what you’re doing everything gets clearer. We’re every day getting nearer to something more concrete and touchable, we are finally getting somewhere!! (although quite wide yet…) On the other hand it is always awesome to realize that what you’re learning is, as a matter of fact, what is being used by innovators and entrepreneurs worldwide. That is what happened just yesterday in the conference we attended as a class where a Virginia Tech professor talked about costumer discovery.

by Tomás


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s