The opportunity is defined: “Facilitate the access to healthy and tasty elaborated food in a fast way for people without much time to eat”. For this, we propose to create a product or a service that satisfies a set of requirements based on our researches. Now, we are in the process of converging into tangible solutions.
When we started the project, I must admit that I thought this part would be one of the easiest. However it is really complicated, not only because it’s difficult to put an idea on a paper, but also because I can not find the actual way of doing a real change (obviously considering the opportunity and the requirements). Many ideas come to my mind, but fail to convince me (I don’t waste it, but simply do not convince me).
I think the practice will improve this process, but I still hope to have an “aha moment”.