DiLab-Ziba

Make the Effort!

Second meeting

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Second meeting

On May 5 we had our second meeting with Maria and JooYoung .

After explaining what we have been doing during the last few weeks, they told us what things are relevant (to put attention).

– Simplify what is healthy and define what is fast and accessible

– How to “deliver the sensory part” (smells, colors, textures, etc)

– Understand the experience behind the vendors (the food is served hot and immediately), why are so consumed?

– Keep in mind the people drivers

– May be the packing made the difference (green, fun, technologic, etc)

– If the “healthy message” is not effective, change the strategy and show benefits like feeling good, power or energy, skin benefits, being good at 45, and so on

by Paulina

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