Make the Effort!


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We have found another important point where we can work.

When we started to capture the cycles of our personas (a normal day), we discovered that not only share one thing in common (few time to eat) but also their transportation times and types are similar.

All of them use the public transportation system, and it is in these moments where they usually eat unhealthy fast food like “sopaipillas”, because it is cheap, fast, tasty and they can go on eating it in theirs idle times (while they are waiting for the bus or walking to the subway station).

That is why we decide to create our mock ups considering this scenario, because we don’t want to change it, we want to be part of it.

by Paulina


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