Considering what the nutritionist said (who we had the chance to interview at 2 weeks ago), I think that the most importance function of the mobile application is to educate.
Few people read the nutritional information of any product, and fewer still understanding the meaning.
This is why the idea of the app is not only give the nutritional info. about the blup!, but also teach, so everyone can apply it later.
Is it good or bad x% or grams of sodium? What is the Omega3? Which food helps for X diseases? Etc…
This and much more will be available in the app 🙂